Who We Are

Barrel & Lace Co. — Origin Story

Barrel & Lace Co. was born just twenty miles northeast of Austin, where the hum of small-town Texas life blends with the heartbeat of America’s favorite pastime. Around here, baseball isn’t just a sport—it’s a language, a rhythm, a culture that shapes the way families spend their evenings and how kids learn to chase big-league dreams under blazing summer skies.

Our founders grew up on those fields: the dusty infields, the cracked leather gloves, the crack of a clean hit off the barrel. But alongside the rugged grit of the game, they noticed something else—style, craft, and personal expression woven into every player’s gear. That blend of toughness and artistry sparked an idea.

What if baseball goods could be crafted with the same precision, pride, and personality as the game itself?

So, on a dusty diamond nestled outside Austin—where live oak roots twist through the clay and weekend nights still belong to the ballpark—Barrel & Lace Co. took shape. The name reflects the soul of the sport: the barrel of a bat, the lace of a glove, and the connection between tradition and bold, modern design.

From day one, we embraced baseball culture to the fullest. Not as spectators, but as creators. As makers. As players who understand what the game means on and off the field.

Every product that leaves our hands carries a bit of Texas dust, a lot of Texas pride, and the belief that gear should tell a story—your story—to everyone who sees it.

Barrel & Lace Co.
Crafted from the culture. Built for the game.